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economy - coastal tourism and landsales
The Economy - Coastal
tourism & real estate sales
The economic significance of ocean baths lies less in the pools' roles as
money-making businesses, but in their roles as attractions that helped promote tourism
and land sales.
The key aspects to consider are:
- adapting British seabathing & seaside practices,
- early tourism in Wollongong,
- early tourism in Newcastle,
- more
'would-be Brightons',
-
daylight bathing at surf
beaches and ocean baths,
-
pools for segregated and mixed
bathing,
- impact of World War I,
-
baths development in the
Interwar years,
- ocean baths in World War II,
-
coastal tourism and new post-war
ocean baths,
-
social tourism
programs and ocean baths, and
- cultural tourism and ocean baths.
Adapting British seabathing & seaside practices
Coastal tourism was
important from the 1830s. The British models of seaside
tourism, exemplified by the flourishing resort of Brighton, influenced not
only the seabathing facilities sought on the Empire's distant coasts, but
also the types of formal and informal segregation practised at seabathing
facilities. In nineteenth-century Britain and in the colony of NSW, 'respectable' seabathing for men and women remained
gender-segregated, either in time or in space.
In major
and minor centres of population and tourism along the NSW coast,
environmental and cultural factors prompted and nurtured divergences from
both the British models of seaside tourism. While
any improvements to enhance community enjoyment of the coast's beaches and
rocky shores were regarded as public works deserving public support,
it was not practicable to replicate the pleasure
piers that characterised British seaside resorts on an exposed shark-ridden
coast, subject to strong seas. Aspiring colonial watering places focused on
attracting affluent Sydneysiders or country visitors by offering healthy sea
air and safe respectable seabathing facilities along with fishing, walks and
other amusements.
The British climate had provided a
considerable incentive to
heat the seawater for bathing
or pipe it to an indoor baths, where both the air and the water could be
heated. These practices seemed less compelling on the coast of NSW, where
summer seabathing was popular with people seeking relief from the heat and
humidity, as well as those who believed in the health-promoting power of
seawater. On the open shark-infested surfcoast of NSW, ocean baths offered the most economical
means of providing safe and respectable bathing for bathers, who lacked
swimming and surf skills, but wanted to stay in the water for extended
periods with minimal risk.
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Sited the same distance from Sydney
as Brighton was from London, Wollongong aspired to become a major watering
place, when tuberculosis was regarded as an indicator of a sensitive
temperament rather than a contagious disease, and tourist areas sought to
attract
affluent invalids. Seabathing, especially when combined with
sea air and a break from the pollution and stress of city life or simply
from a more humdrum routine, was no doubt of some pleasure and therapeutic
value for some invalids and other sufficiently affluent and leisured people.
When few homes had baths, bathrooms or piped water, simply feeling clean all
over or being immersed in buoyant seawater was a luxurious experience.
As overland travel from Sydney to
Newcastle or Wollongong was far more difficult than travel by sea, most
early colonial tourists
travelled by privately owned coastal shipping lines to those seaports
aspiring to be 'the Brighton of NSW'. By 1838,
Wollongong was 'the usual resort of invalids', but those invalids took to the
water from the open shore or natural pools if they were men, and from the security of
the baths if they were women or children. The bathing machines that were such a fixture at
British seaside resorts did not become established at Wollongong, despite
the best efforts by the proprietor of Wollongong's Brighton Beach Hotel.
Nineteenth-century customs and
regulations on bathing sought to minimise social risks by keeping naked or
near-naked bathers out of public view in daylight hours. When a woman who
appeared dishevelled was unlikely to be thought respectable, female bathers
needed the privacy of a secluded bathing area with suitable changing rooms.
Ladies went to the baths with their attendants, usually a maid who could
help them undress and dress, assist with any required childminding and be
sent to remind any man in the vicinity that a lady using the baths was
entitled to privacy.
Wollongong's original ladies bathing
place was considered an additional reason for 'the smoke dried citizens of
Sydney' to take ship to Wollongong in the interest of health and pleasure.
When Wollongong became a municipality in 1859, its women and children even
had a choice of two bathing pools, namely 'the Children's Pool' on the south side of
Flagstaff Hill and the older Chain Baths on the east side. This apparent high priority for
women's recreation and hygiene is perhaps better interpreted as testifying
to the increasing importance 'respectable' people were placing on segregated
bathing. Yet despite assertions that 'men with the least sense of decency
will not venture on the sacred precinct of the females bathing ground', the
Illawarra Mercury reported instances where that the 'privacy which
the ladies expect when bathing has been intruded upon'.
Seabathing was never a pleasure solely
reserved for tourists. The men's baths at Wollongong had a set of regular
bathers who made 'make their morning plunge an institution' and faced only a
week of inconvenience when blasting work was undertaken to further enlarge
their baths in the late 1890s.
Their improved Wollongong men's baths was 4-7 feet deep with a 'concrete
wall across the mouth', so the baths remained full even at low tide and 'as the waves
are rolling over the wall, the bathers secure all the enjoyment without the
danger of swimming in the open sea'.
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Newcastle, which aspired to be the
'Brighton of the Northern District' also offered respectable means of
sea-bathing' for invalids and other visitors. As the Great Northern Railway
line linked Newcastle, Maitland and Brisbane long before a rail bridge over
the Hawkesbury provided a direct rail connection to Sydney, Newcastle was an
attractive and accessible summer destination. Its Bogey Hole was popular
with male residents and visitors, while women's seabathing focused on the
rock pool-rich section of the beach set aside for use by ladies in the afternoons and equipped
with a ladies bathing house.
Seabathing was also an occupational
health issue in Newcastle as the district's miners used seabathing to relax
and rinse themselves free of coal dust on their days off. By the 1860s, when
control of the Bogey Hole passed to the Newcastle Borough Council for public
use as a pool, communities were beginning to expect their local council to
manage ocean baths as public facilities. During the 1880s, the Newcastle
Council enlarged the colony's oldest ocean baths, the Newcastle Bogey Hole
and created a new public baths.
Known as the Soldiers Baths, the new public baths were a ring-of-rocks
sited beneath Newcastle's Signal Hill close to Fort Scratchley.
Newcastle Council had contracted out
enlarging the Bogey Hole Baths to their present size, about seven times the
pool's
original capacity.
The improvements produced what was proudly proclaimed 'one of the finest
swimming baths in NSW or Australia ... over 50 feet long nearly as broad'
with a depth varying from 5 feet 6 inches to 3 feet 6 inches and a bottom
'almost as smooth as a billiard table'. Newcastle Council added to the
pool's attractions by installing dressing-sheds and showers to use water
piped 150 yards from a natural spring. The improved Bogey Hole was 'largely
patronised' even in considerable seas. The caretaker paid by Newcastle
Council provided bathers with towels at a moderate charge. Later
improvements at the Bogey Hole reduced the risk of bathers being violently dashed into the
caves by waves. People lined the paths to the Newcastle Bogey Hole from
early morn to dewy eve to 'lave their limbs in the fresh and cooling wave'.
During school vacations, it was a 'favourite place of resort with the
youthful as well as the adult portion of the sterner sex'.
Unlike Wollongong, Newcastle also
had indoor baths, but these did not threaten the viability of the ocean
baths, which were less expensive to construct. Besides, while Newcastle's
off-beach Corporation Baths offered safer, more predictable bathing
conditions, they did so in seawater that was changed less frequently than
the water in the tidal baths. The bylaws defined for indoor Corporation
Baths including gender-segregated bathing hours also applied at the more
exposed and sometimes dangerous Newcastle Bogey Hole.
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By the 1870s, several ambitious NSW
seaside municipalities aspired to rival the established holiday resorts at
Manly and the Blue Mountains as a holiday destinations and vie with
Wollongong and Newcastle for the title of the 'Brighton of New South Wales'.
All such aspiring watering places required 'respectable means of sea
bathing', but few could match the Brighton-like attractions of Manly, only a
short, generally pleasant ferry trip away from the centre of Sydney.
In Sydney, privately operated
women's baths developed at Coogee in the Randwick municipality. The Coogee Ladies Baths had become a more formalised baths complex complete with
women's changing-rooms after a crown reserve was created on the southern
headland and lease for the area of the baths below the high water mark
granted to Randwick Council.
The men's rock pool at Coogee's northern headland remained a popular, though
less formalised bathing place. A large rock pool further south in the more
isolated setting of Sydney's Long Bay also attracted regular patrons.
A little further
north, Waverley Council borrowed an engineer from the Harbours and Rivers
Branch of the NSW Public Works Department to create public baths at Bronte
and Bondi during the 1880s. Promoted as places of fresh air and beauty close
to the centre of Sydney, these baths catered
to daytrippers as well as holiday-makers and local residents. Apart from
their up-to-date baths, both Bronte and Bondi also had natural bogey holes
offering safer bathing than the surf beach.
A little to the south of Wollongong,
the Shellharbour Progress Association co-ordinated the development of
time-segregated ocean baths to attract tourists, once the operation of the
new South Coast railway had caused the local shipping trade to decline. Opening of its ocean
baths in 1894 meant Shellharbour became 'like a new town' with strangers
visiting, staying at the local hotel and the baths 'taxed to their capacity
in the summer months'.
Even with its 'baths for adults' and a harbour
beach offering 'admirable recreation for children', Shellharbour's tourism
remained small-scale.
Further to the south of Wollongong,
Kiama (a small seaport with an improved harbour and a famed tourist drawcard
in the form of the famous Kiama Blow Hole), had created ocean baths with
separate hours for men and women in the 1870s. Abolishing charges for
those ocean baths made them at least theoretically available even to
people,who had lacked funds to subscribe as members of the town's earliest
baths. Kiama followed Wollongong's lead by creating separate bathing places
for men and women and allocating the most secluded and formalised bathing
place for the women and children. By 1899, the much improved men's baths at
Kiama's Blowhole Point swimming baths had incorporated a far smaller bathing pool
that local men had previously used and were 'second to none for purity of
water ... perfectly safe to swim in any weather excepting when the sea is
unusually rough'.
With the coming of the South Coast railway, Kiama confidently expected to
become' one of the most popular tourist resorts in the colony', as 'of the
numerous sea coast towns of New South Wales none are more picturesquely
situated or more readily accessible from Sydney than is Kiama'.
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The lifting of bans on daylight
surfbathing at Sydney beaches in the early 1900s ushered in an era when
beaches, surf bathing and surf clubs became part of a new Australian
national identity. The separate life of suburban households merged into
a community of shared pleasure at the surf beaches and at the public baths.
But though surf and sun became unifying forces, sunbathing or 'loitering on
a beach clad only in bathing costume' was initially forbidden on NSW beaches
and in the public areas of ocean baths.
While gender segregation at surf
beaches was an established practice at Newcastle and Merewether, more
widespread daylight surf bathing at gender-segregated beaches along the
coast resulted in far too many people drowning. After 1912, the NSW
government supported mixed surfbathing in respectable costumes as a safety
measure.
The enthusiasm for surf
beaches meant NSW ocean baths were revalued as facilities complementing the
surf beaches. Even at beaches patrolled by volunteer surf lifesavers,
good crowds still patronised ocean baths. Ocean baths offered safe bathing
at times when lifesavers were not on patrol and arguably offered more
effective protection against shark attacks. Travel guides and the NSW
railways promoted the surf beaches and the ocean baths, though tourist
literature gave increasing prominence to surf beaches.
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In the 'safe' environment of the
ocean baths, there was little basis for introducing mixed bathing as a
safety measure. Mixed bathing could, however, be promoted there as a matter of
fashion, a sign of modernity or a recognition of 'family values'. By 1910,
when all the other seawater baths in the thriving weekend seaside resort of
Coogee Beach offered only gender-segregated
bathing, the new private enterprise ocean baths created by Henry Alexander
Wylie enthusiastically promoted mixed or 'family' bathing to attract people
away from the surf beaches.
The availability of mixed bathing at
Wylie's Baths then served to reduce the pressure to desegregate Coogee's
set of gender-segregated ocean baths, consisting of men's baths and women's
baths on opposite sides of Coogee Bay and a time-segregated baths at the
off-beach seawater pool in the Coogee Aquarium. While during the second wave
of pool construction, men's pools and women's pool were well separated, the
mixed bathing at Wylies Baths took place in premises sited next to the much
older Coogee women's baths.
Other 'would–be Brightons' also
retained their traditions of gender-segregation ocean baths. In the
Illawarra district to Sydney's south, Wollongong had men's baths and two
ocean baths for women (including one designed for lap and competitive
swimming), Gender-segregated bathing remained so popular in the Illawarra that men's ocean
baths were constructed at Gerringong in 1911, leaving Gerringong's earlier
ocean baths solely for use by women and children.
At those beaches that became popular
after the introduction of mixed day surf bathing or that had been remote enough
to ignore the gender-segregation practices, there was no tradition of
gender-segregated bathing in ocean baths. As mixed bathing had long been
common practice at surf beaches at Sutherland Shire's Cronulla and in
Warringah Shire, it is hardly surprising that ocean pools created in these
areas always offered mixed bathing, rather than gender-segregated bathing.
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Beachgoing continued throughout WWI.
Rather than ending the popularity of beach holidays, the absence of many
surf lifesavers and other men of military age may have enhanced the charms
of the ocean baths and the entertainments they offered. After their
'temporary' opening in 1913, the Newcastle Ocean Baths stayed open to free
public use, even though there was almost
no dressing accommodation at the baths.
Even so, Newcastle residents believed they had not only the best beaches in
the Commonwealth of Australia, but also its finest ocean baths.
From 1914 to 1918, coastal communities
worked to create new ocean baths, deepen existing baths or extend them to
standard competition lengths. Enthusiasm for ocean baths in the Illawarra
led to creation of several pools at Austinmer between 1914 and 1919. Real
estate advertisements featuring ocean baths helped convert some tourists
into landowners.
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The interwar period was a boom era for
beachgoing and for the development of ocean baths. Especially in sparsely
populated coastal areas like Warringah Shire on Sydney's Northern Beaches,
which lacked the infrastructure of the older municipalities, the ocean baths
and the surf clubs were important community centres. (See
Multipurpose social spaces).
Mixed bathing was seen as an essential
part of global moves to a modern outdoor lifestyle. In Britain, the art-deco
style outdoor pool with a sunbaking area were known as Lidos and promoted mixed
bathing and a
phenomenon, that Britons still accustomed to gender-segregated baths and beaches referred to as
'Lido libido'.
As I have argued elsewhere, misunderstandings and conflicts were inevitable
in the NSW coastal communities, when people accustomed to mixed bathing in pools from the most recent wave
of ocean baths creation visited older coastal communities, long accustomed to
gender-segregated ocean baths.
At Kiama in the 1920s, police were called in to help the Council inspector
prevent women from using the Blow Hole Point Baths during hours set aside
for men. These conflicts are better interpreted as conflicts between locals
and outsiders, than as simple conflicts between local men and local women.
That these conflicts took place at the ocean baths demonstrates the
importance of these baths for tourism and the tourists' expectations that
mixed bathing should be available at ocean baths as well as at the surf
beaches.
When Newcastle Ocean Baths
conveniently located 'at the tram terminus' officially opened in 1922 under
their official name of the Griffith Ocean Baths, those lido-style outdoor
baths boasted showers, change-rooms, private dressing-boxes and lockers, a
kiosk/shop, refreshment rooms offering light lunches and afternoon teas 'at
city prices', an office and a three-bedroom residence. The Newcastle Ocean Baths
had a 300 foot by 150 foot (100 metres by 50 metres) pool 'certainly larger than that of
any other enclosed ocean baths in Australia'. The
swimming basin had a sandy bottom and a depth that varied enough to cater
for 'the youngest child'. Water was renewed every two days, which still made
them far more sanitary than Newcastle's nineteenth-century indoor
Corporation Baths. An entry fee of a penny for children and tuppence for adults was charged and a turnstile system used. By 1929, the
'powerful electric pumps' changed the
seawater daily, the ocean baths were brilliantly illuminated at night and
thousands of children attended weekly classes at the baths during the summer
month.
A hot summer Sunday would attract
around thousands of people to the Newcastle Ocean Baths.
When
few air-conditioned public or private spaces existed, hot summer days and nights drew
large crowds of residents and visitors to all the ocean baths lit for night
bathing. Lighting the ocean baths brilliantly at night not only made them
extremely popular social and recreational centres, but also allowed swimmers and surf club members to
train after work, and the staging of night carnivals.
In 1930s NSW as in Britain, many new
outdoor pools were developed as part of public works programs designed to
create work for the unemployed and provide public facilities where the
unemployed could enjoy some of their enforced leisure.
While councils submitted pool designs to the NSW Department of Local
Government and the NSW Department of Public Works, siting and financing
considerations inhibited any standardisation of the 1930s ocean pools.
Of the many unheated
open-air ocean baths in NSW constructed in the interwar years, only ocean
baths at Newcastle and Forster and the saltwater Port Kembla Olympic pool
embody variants of the lido style then so dominant in the UK. The others
addressed more utilitarian concerns for a swimming and bathing space.
Working bees, public donations and
other community support for ocean baths were still both required and forthcoming.
The Depression-era public work programs made it possible for many coastal
communities to realise their dreams of bigger, better ocean baths, that would
attract tourists. At Merewether and Kiama, new 110-yard pools were
constructed near earlier smaller ocean baths. New baths at Forster,
Shellharbour, Gerringong's Werri Beach and Bermagui aimed to attract and
retain campers. Ocean baths flowered on Sydney's Northern Beaches. Like
earlier ocean baths, most of these new baths were in great demand and put to
use while still under construction.
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Work on some ocean baths begun
during the Depression years was completed during the years of World War II.
It was not an environment favourable to development of new ocean baths.
After the fall of Singapore, access to the surf beaches and ocean baths on
the NSW coast was restricted by barbed wire on the beaches and other
anti-invasion measures. Men and women had left for war
service overseas and in other parts of Australia. Petrol rationing and
travel restrictions curtailed tourism. Coupons were needed to purchase
swimwear and the manufacture of swimming costumes ceased, so more resources could
be channelled into the war effort. In the war-time planned economy,
Newcastle Council had to seek a Department of War Organisation permit to
make improvements to the Bogey Hole Baths and provide accommodation for a
caretaker.
The post-war housing shortage
increased the demands on public recreational spaces such as beaches and
ocean baths. From the 1950s, improvements to roads and increased car
ownership made it easier for people to travel to more remote beaches and
ocean baths. Camping grounds developed into caravan parks. 1950s 'Sydney and
Environs' roadmaps distributed via the NRMA and the NSW Government
Tourist Bureau not only showed all the 'ocean surf beaches' from Palm Beach
to Cronulla but proclaimed that 'practically all beaches provide dressing
pavilions, rock swimming pools, refreshments etc.' While the rock pools were
seen as essential features of a Sydney Beach, ocean baths were being
downplayed as visitor attractions in Newcastle. A Tourist map of Greater
Newcastle issued by the N.S.W. Government Tourist Bureau and Newcastle
Council in the same era omitted the ocean baths from its listed places of
interests, but drew the Newcastle Ocean Baths and Canoe Pool and Merewether
Ocean baths on its map while labelling, but not drawing the Bogey Hole.
New land releases for housing
created demand for ocean baths in new sites on the central coast and in the
Illawarra. From the 1960s, Canberra's growing population also brought
additional beachgoers to the Shoalhaven and South Coast to enjoy facilities
such as the Mollymook Bogey Hole, the sea pools at Ulladulla and Huskisson,
and Bermagui's Blue Pool. As the NSW coast became even more settled and
suburban in the late twentieth-century, the ocean baths' significance as
local facilities and community centres became more marked. The Central
Coast's rock pool at
Norah Head sited close to a caravan park may be one of the last of the NSW ocean baths to be created.
Since holidays at the beach remained
unaffordable for disadvantaged groups, several social tourism programs
developed to bring disadvantaged individuals, especially children, to
the 'health-giving' beaches. Since the 1930s, social tourism programs such
as Manly's Royal Far West Children's Scheme and the Stewart House program for
schoolchildren in NSW public schools had brought disadvantaged children from
rural areas to a Sydney beach for a holiday experience that integrated
beachgoing and city visits with health examinations and medical, optical and
dental treatment and learn-to-swim classes that the children lacked access
to at home. In the 1950s, the NSW Aboriginal Welfare
Board began organising summer camps along these lines for Aboriginal
children from western NSW (see the thematic history for
Aboriginal culture &
interactions with other cultures).
Children staying at Manly may
have visited some of the nearby ocean baths, while children at Stewart House
continue to visit the South Curl Curl pool, where many of their predecessors
learnt to swim. Learn-to-swim classes even provided some 1930s children at
Stewart House with an opportunity to meet Harold Hardwick, the Olympic
swimmer who wrote the NSW Education Department manual on teaching
children to swim.
One consequence of these programs, and the
other social tourism programs run by organisations such as the Country
Women's Association, is that particular ocean pools can be highly significant
places to people who lived far from the coast and perhaps visited an ocean
baths only once as part of a special holiday experience. While the numbers
of people involved in these programs are small compared with other forms of
coastal tourism, the personal impact of participation in such a program
could be profound.
By the bicentenary of European
settlement in NSW, the NSW ocean baths were becoming 'a type of facility no
longer constructed'' heritage icons rather than the icons of modernity that they
had remained until the 1970s. From the 1980s onward, there was growing
recognition of the heritage value of ocean baths, whether as part of the
harbour precincts as at Wollongong, Kiama and Ulladulla or as a part of the
beach culture so significant for the development of areas such as Warringah
Shire. Since the mid-1990s, the National Trust considered Sydney's harbour
and ocean baths as having heritage significance.
The Newcastle Bogey Hole, Wylies
Baths and The Entrance Ocean Baths were placed on the NSW State Heritage
Register in
2003. Formal state heritage recognition of ocean baths developed more slowly
than recognition of inground pools or tidal pools on Sydney Harbour. This is
perhaps not only because few ocean baths had buildings that were
considered architecturally interesting, but also because most ocean baths
were seen as less threatened places than inground or indoor public baths, which can be
converted to serve as residential housing sites or shopping centres.
That attitude changed as the rising
costs of maintenance and public liability insurance have led coastal
councils to consider reducing work to maintain and upgrade ocean baths and
to consider imposing charges to use ocean baths, restricting access to ocean
baths or closing ocean baths. Those
actions triggered greater recognition of the heritage, aesthetic and
social significance of ocean
baths (see the thematic histories for
Creating ocean baths
and for
Creating
images and other
creative works relating to ocean
baths) as well as their value as functional space for recreation and sport.
The NSW ocean baths are not yet
generally recognised as a class of pools as distinctive as the lidos of
Britain, nor have the threats to the ocean baths or other NSW public pools
produced groups equivalent to the London Pools Campaign or the UK's Right to
Swim Campaign.
Visits to the ocean baths are not yet equivalent to visiting a
representative of an endangered species at a zoo, though there is an
increasing sense that the ocean baths that currently exist may be the last of
their kind to be created. After the MacMasters Beach pool
began to leak badly around 1991, the community began a successful campaign
to have the pool upgraded. Even then Barbara Willis, president of the
MacMasters Beach Progress Association argued the pool was 'a community
asset, built by the community and funded by council. We can't let it go
because we will never get it back again'.
Concern
for ocean baths is still usually a localised concern. People are concerned
about the continued functioning and existence of the baths they already know
and care about, but have little curiosity about baths outside their home
territory and are often surprised to find that similar baths exist
elsewhere. This contrasts with the photographers and other artists who see
specific ocean baths as part of a set of bathing places.
Still, the increased recognition of
the ocean baths as heritage sites and as aesthetic landscapes has meant that
ocean baths have become increasingly valued as places for people to gaze
upon, as well as places to visit and use. This has altered the
significance of ocean baths for coastal tourism. While in Sydney, the ocean baths remain
much-loved feature of the Eastern Beaches walking track and other coastal
walking tracks, Newcastle has more strongly promoted its ocean baths as key
heritage sites along its Bathers Way walking track.
The notion of an emerging
sensibility, which assigns more novelty value to ocean baths than to
Australia's surf beaches or any of its other public pools, helps explain the
appearance of the Bronte Baths in Tourism Australia's 2006 Where the bloody
hell are you? advertising campaign. The ocean baths may turn out to be far more effective and long-lasting
visitor attractions than their creators could ever have imagined in the days
of the 'would-be Brightons'.
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